Larry Davis, Vice President of Marketing for jewelry and gifts merchant Ross-Simons, sat down with Loyalty360 to discuss a plethora of topics related to customer loyalty, customer experience, engagement, and technology.
Davis participated in an engaging Q&A with Loyalty360.
How do you define loyalty, what does it mean to your organization, and how has it changed in recent years?
That a customer elects to shop a brand as a first choice and the experience with that brand continuously reinforces the election. Repeat buyers are our....