Loyalty Among Retail Banking Customers in the UK has Eroded due to Perceptions of Banks Becoming Increasingly Profit-Driven

First Direct Ranks Highest in Customer Satisfaction with Retail Banks in the United Kingdom LONDON, Nov. 29, 2010—Retail banking customers in the UK are notably less loyal to their primary financial institutions than in recent years, due in part to perceptions that banks are more interested in pursuing profits than protecting customer best interests, according to the J.D.  Power and Associates 2010 UK Retail Banking Satisfaction Study(SM)  released today.   The study measures customer satisfaction with banks in the....