TIBCO Loyalty Lab webinar targets the most crucial factors related to determining the right time to market to consumers. Attendees will learn about using these factors to market more proficiently
On July 18 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Is There Ever a WRONG Time to Market? Right Time vs. Real Time,” which will be presented by TIBCO Loyalty Lab.
Real time marketing is an extremely popular buzz phrase in the loyalty industry today. Big data, event streams, and real time processing -- coupled with customers holding real time channels in the palms of their hands -- have allowed companies to market anytime, but is real time ever the wrong time?
During this webinar attendees will find out how to provide guidance for determining when right time marketing should be chosen over real time marketing, based on the analytics and following criteria:
The context of the engagement between brand and consumer The channel through which the engagement will take place The characteristics or traits of the specific consumer
“While understanding the nuanced challenges in the push for real time marketing automation, brands struggle
to understand the facts versus fiction in the marketing benefit equation,” shared Mark Johnson, CEO of Loyalty
360 – The Loyalty Marketer’s Association. “The insights provided in this webinar should help assuage the consternation being felt by marketers. This is a must for anyone who wants to improve the efficacy of their communication processes.”
David Rosen, Strategy, Analytics and Consumer Insights, TIBCO Loyalty Lab, will be the featured webinar speaker. As a member of TIBCO Loyalty Lab's leadership team, Rosen leads the company’s strategy, analytics and consumer insights teams. At TIBCO Loyalty Lab, he has designed innovative loyalty programs for dozens of top global brands in the multichannel retail, CPG, media and travel industries. Rosen has over 20 years of experience creating consumer-driven strategies using the latest technologies for companies in North America, Asia, and Europe.
Marketers are invited to join Loyalty 360 and TIBCO Loyalty Lab on July 18 at 1:00 p.m. EDT to learn how to best use right time marketing based on specific customer engagement factors. For more information, please visit: {page_5792}is-there-ever-a-wrong-time-to-market-right-time-vs-real-time
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.