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Cincinnati, OH.  (January 18, 2012)  Loyalty 360 – The Loyalty Marketer’s Association today announced the addition of 20 Corporate Members that joined during the fourth quarter of 2011.  The most recent organizations to become Corporate Members of Loyalty 360 include:

  • SAP
  • Affinion Loyalty Group
  • Aimia
  • Tata Consultancy Services
  • Points.com
  • Hewlett Packard
  • Hawkeye Worldwide
  • MotivAction
  • Givex
  • Radio Shack
  • Southwest Airlines
  • Sears Holding Corporation
  • DBG Loyalty
  • Medallia
  • SoundBite
  • Bridge2 Solutions
  • TraseMiller
  • Schwan’s Home Service, Inc.
  • Walker Information
  • Bazaarvoice
  • Love’s Travel Shop
  • Destination Interactive
  • Walker Information Systems
  • Lacek 

“This list illustrates the breadth and depth of our membership and highlights the mix of loyalty providers and marketers that comprise our growing community,” says Mark Johnson, CEO of Loyalty 360.

Loyalty 360 is a market driven, voice-of-the-customer focused think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy.  To further this mission, Loyalty 360 will be hosting its 5th annual Loyalty Expo. From March 18-20, more than 500 executives from leading companies worldwide will gather in Orlando to learn how today’s most innovative brands are creating truly customer-centric organizations. 

As Johnson points out, “Loyalty marketing today has less to do with providing customers with cost savings and cheap offers, but everything to do with building long-term relationships with them. Loyalty Expo 2012 is dedicated to arming attendees with the actionable tools and insights they need to create multi-channel loyalty strategies that impact the bottom line.”

About Loyalty 360:

Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy.  A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.  www.loyalty360.org

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