Loyalty 360 Survey Finds that Social Media, Customer Analytics Have Greatest Impact on Customer Loyalty

Cincinnati, OH  (January 30, 2012)  Loyalty 360 – The Loyalty Marketer’s Association recently asked its community: In 2011 what had the largest positive impact on your customer loyalty/retention efforts? The loyalty marketing think tank found that the following issues rated highest: Social Media (27.87%) Customer Analytics (25.41%) Rewards Programs (24.59%) Employee Engagement (15.57%) Mobile Strategies (6.56%) “Given the volumes of consumer generated content and the greater emphasis customers are placing on....