CINCINNATI, OH.  May 19, 2010—Loyalty 360 – The Loyalty Marketer’s Association today announced a new relationship with SAS, the leader in business analytics software and services.  SAS and Loyalty 360 will share expert insights and best practices for combining advanced technology with innovative marketing expertise to drive customer loyalty.

SAS is the leader in business analytics software and services and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites in 199 countries improve performance and deliver value by making better decisions faster. 

“SAS shares Loyalty 360’s voice of the customer approach and passion for bringing new customer intelligence insights, technologies, and proven tools to the market,” says Stacy Hobson, SAS’ Director of Customer Loyalty.  “To satisfy customers, marketers need to craft and execute customer-focused communication plans that provide quantifiable results and support organizational goals. Working with Loyalty 360, we can educate marketers about using analytics to deliver targeted messages, drive customer loyalty, and increase the profitability of their marketing initiatives,”

“We see there is a need for loyalty dashboards and customizable loyalty analytics to help prove ROI, provide detailed customer behavior, and give the depth and breadth of insight that drives sustainable behavioral change.  And SAS is helping companies worldwide meet this need head-on,” says Mark Johnson, President and CEO of Loyalty 360.  “As our members work to develop marketing programs that effectively engage their customers, build strong relationships, and drive long-term loyalty, we look forward to working with SAS in educating the market about how analytics plays a vital role in the entire marketing process——from strategy development through forecasting and measurement.”

About Loyalty 360 – The Loyalty Marketer’s Association

Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues.  An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.  For more information, visit www.loyalty360.org.

Loyalty 360’s annual Loyalty Expo offers a unique forum for attendees to gain best-practice vision and resources aimed at helping them maximize their customer, employee, channel partner, and client relationships.  For more information or registration, please visit http://www.loyaltyexpo.com.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®.

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