SAS to present a webinar that details how analytics at USAA drives a process that leads to profitable marketing excellence. Attendees will also learn how critical it is to establish clear objectives and metrics at the beginning of any marketing project.
United Services Automobile Association (USAA) is a Fortune 500 organization offering insurance, banking, investment, and retirement products for current and former personnel and families of the U.S. military. USAA has established a brand identity around superb customer service, affording....