Loyalty 360 – The Loyalty Marketer’s Association has launched the call for entries for the inaugural Loyalty 360 Awards. By scoring loyalty programs across a series of five categories that impact customer loyalty, the Loyalty 360 Awards will rank loyalty programs in an objective and unbiased way. Winners will be recognized for using innovative, cutting-edge and creative approaches to create customer loyalty.
“Offering an enticing rewards card or incentive program is no longer enough to create customer loyalty. It takes a....