February 18, 2010—Loyalty 360 - The Loyalty Marketer’s Association, recently announced Motorola as the newest member to its association. This new relationship will allow Motorola and Loyalty 360 to collaboratively engage on loyalty market opportunities, share best practices in the loyalty marketing space and deliver best-in-class solutions to the retail industry.
Motorola’s recently announced Mobile Loyalty Solution is the retail industry’s most comprehensive managed service that enables retailers to foster a more personal relationship with their customers and digitize store-branded membership cards on customers’ mobile phones. This new offering is compatible with the majority of mobile phones in the U.S. market today and provides customers with a more convenient shopping experience, including access to the best offers and discounts on products that interest them.
“As a customer focused think-tank and clearinghouse of new technologies, best practices and cutting-edge loyalty marketing ideas, joining Loyalty 360 offers Motorola more opportunities to interact and engage with retailers to hear first-hand what they need and want to deliver relevant, value-add solutions,” said Dana Warszona, global lead for the m-commerce portfolio within Motorola’s Enterprise Mobility Solutions division.
“Motorola’s market-driven approach to developing its loyalty, in-store and mobile marketing platforms is completely in sync with the customer-focused vision upon which Loyalty 360 was created,” says Mark Johnson, CEO of Loyalty 360. “Their customers demanded mobile, flexible customer service options and Motorola responded with solutions that will enhance satisfaction, engender customer loyalty, and drive sustainable results.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market-driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.