CINCINNATI, OH.  August 18, 2010—Loyalty 360, the Loyalty Marketer’s Association today announced its partnership with CIS Solutions, a multi-disciplinary marketing services organization that offers a full suite of loyalty/reward program solutions and consulting services.

The flexible and cost effective loyalty programs, supported by cutting-edge technology developed by CIS, enable companies to optimize relationships with their customers through loyalty programs, CRM, analysis, and automation of marketing campaigns.  CIS-Loyalty, a combination of services and tools that gives companies flexibility in designing and implementing loyalty programs that optimize success and cost-effectiveness, is used to run B2C and B2B loyalty programs.  This robust PCI compliant platform can readily adapt to the needs of clients in varied industry segments of the market.

“As a market-driven think tank and clearing house of customer loyalty ideas and new technologies, Loyalty 360 shares CIS’s passion for bringing to market cutting-edge yet proven tools and strategies that companies need to drive customer loyalty,” says Lanny Byers, President of CIS Solutions.  “Loyalty 360 is uniquely positioned to help us generate awareness and understanding of our technology solutions and keep our finger on the pulse of the latest trends and best-practices in customer loyalty marketing.”

“The market is looking for innovative, value-add technology solutions and CIS is answering this need head-on,” says Mark Johnson, CEO of Loyalty 360.  “We strive to continually introduce our members to outside-the-box solutions that can effectively drive their loyalty marketing efforts.  The CIS platform  ——a web-based platform that enables companies to access the data in real-time through a variety of channels—- is one I know they will want learn more about.”

About Loyalty 360 – The Loyalty Marketer’s Association

Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues.  An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.  For more information, visit www.loyalty360.org.

About CIS Solutions

For more than 20 years, CIS has been working with clients in 11 countries to design, implement and manage their loyalty and reward programs in order to successfully drive incremental revenue.  Their proprietary and PCI certified technology platform, CIS-Loyalty, combined with an innovative and entrepreneurial approach, has allowed CIS to successfully launch B2B and B2C programs for clients in the financial services, retail and dining industries. CIS offers thousands of merchandise items, hundreds of gift cards, an online travel booking portal and a merchant network that includes both local coupons, national online shopping mall and manufacturer coupons.  Headquartered in Ridgefield, Conn., CIS is a company of The Garnier Group, a multi-disciplinary marketing services organization. For more information, visit www.cis-solutions.com or call 888-620-8130.

About The Garnier Group

One of the oldest and largest multi-disciplinary marketing services companies in the Americas – having been in business for almost 88 years. Garnier is in a strategic alliance with Omnicom Group Inc., the world’s largest advertising conglomerate.  Garnier manages over 55 companies, in 11 different countries with a focus on marketing services and specializes in mass advertising, direct marketing, promotional marketing, licensing and loyalty marketing to some of the world’s largest companies through its agency brands RAPP, BBDO and TBWA Worldwide.

Media Contact:
Cindy Kazan
414/352-3635; ckazan@communik-pr.com

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