Dunkin’ Donuts has an intensely loyal customer base, something that is not lost on company officials. The DD Perks Rewards loyalty program, which launched in January, has been highly successful and recently surpassed two million members.
What’s more, brand loyalty has spread to the Dunkin’ Mobile® App, which just celebrated 10 million downloads.
So what is at the root of this massive customer engagement and customer loyalty at Dunkin’ Donuts?
Scott Hudler, Vice President, Global Consumer Engagement for Dunkin....