According to the annual Breakaway Brands study by Landor, the brands demonstrating the most momentum in 2014 were not tech giants like Apple, Facebook, or Google. Instead, more tangible brands made a big impact with the greatest gains in relevance and differentiation, coupled with strong business performance.
“We are seeing a resurgence of consumer appreciation for more tangible experiences,” Mich Bergensen, Global Director, Financial Services for Landor, wrote in his review. “While Internet brands are still leaders in....