From coast to coast, the craft beer scene is exploding all across the country. And for the brands and customer engagement marketers that can manage it, jumping onboard makes a whole lot of business sense. Finding a great selection of aromatic new microbrews and colorful seasonal collections from impassioned local brewers is a customer experience that can now transcend the traditional liquor store, and it is one Kroger is starting to offer.
Kroger, in many cases, already offers a wide section of beers. But now the grocery juggernaut is....