Big Data volumes, generated through Nectar loyalty card, are analysed to develop predictive trends into buying behaviours
Kognitio, driving the convergence of Big Data, in-memory analytics and cloud computing,today announced an expansion of its relationship with Nectar Italia, designed to help retailers throughout Italy better understand the behaviour of their online customers, and to maximize their purchases.
Nectar Italia will enhance its adoption of Kognitio technology to analyse data gathered through its loyalty card from....