Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.
Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.
A quick note: Google has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google is testing the feature and its usefulness to a small group....