New Priority Club® Rewards Members can now register via their NFC-enabled Smartphone
InterContinental Hotels Group (IHG) today launches an innovative mobile enrolment scheme for new Priority Club Reward (PCR) members, the first of its kind for a hotel company. The advanced technology enables a faster and more convenient way for potential PCR members to register their details and become part of the world’s fastest-growing hotel loyalty programme.
Guests at selected hotels in the UK can now fast track the PCR registration process by using their smartphone and an NFC chip or QR code. By simply touching the tent card located in selected hotel reception areas, with their NFC-enabled smartphone, guests will be redirected to IHG’s PCR registration webpage. A QR code is another means of registering, whereby users will scan the QR code using the dedicated app to be instantly redirected to the registration form.
Guests can also become members via SMS, by simply texting a code to a dedicated number and automatically receiving a link to the PCR registration webpage. Furthermore, the tent card will also provide a Vanity URL code which can be entered directly into the browser of the guest’s web-enabled device. These two methods of entry will ensure that all mobile users have access to this new service whilst the NFC chips and QR codes will appeal to the more technologically savvy guests.
Ian Sloan, Director, Channel Integration at IHG says of the launch, “We know the way our guests are interacting with our brands is constantly evolving through new technology and we want to give them the best experience in our hotels and via our online and loyalty channels. We will continue to provide innovative and up-to-date services to fulfil their requirements.”
The new enrolment format has been supplied by RapidNFC, Europe’s largest supplier of NFC tags and products. RapidNFC’s high performance NTAG203 NFC tags will be featured on the tent cards placed in hotel reception areas. The NTAG203 is the latest universally compliant NFC chip which offers both greater memory and scan distance and ensures IHG’s Priority Club’s mobile enrolment scheme is equipped with the latest technology.
With 69 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty programme in the hotel industry. New PCR members can take full advantage of the award winning programme with more ways to redeem than any other loyalty program and Reward Nights at thousands of properties within the IHG brand family. PCR offers its members a tremendous value with the no restrictions on Reward Nights (no blackout dates, no seasonal surcharges, and never, ever a point expiration) Priority Club Rewards remains the easiest-to-use programme.