At its Smarter Commerce Summit, IBM announced that its IBM Interactive unit is offering new services for CMOs and CIOs to better engage with customers in the digital era.
Knowing the value of a handshake in closing a deal, IBM established a world record for the longest handshake as it announced new services to help its C-level customers win new business for themselves in the digital era.
At the IBM Smarter Commerce Global Summit 2012 here, IBM called on the 2,380 attendees of its opening keynote session to link hands for a massive one-minute handshake, smashing a Guinness World Record – the previous record was 600 people. Meanwhile, IBM also announced a new set of services targeting chief marketing officers (CMOs) and CIOs to boost engagement efforts among the digitally empowered customers of today.
In an interview with eWEEK, Craig Hayman, general manager of Industry Solutions at IBM Software Group, said IBM Interactive, which is IBM’s digital marketing agency, will play a key role in guiding businesses through their digital transformation journeys.
IBM announced a new set of integrated services to help businesses build and expand their digital marketing presence. IBM said it will help businesses use technology as a tool to build more meaningful, personalized interactions across mobile, social and online touch points.
READ FULL ARTICLE.