Which companies are doing the best job of leveraging social media to reach customers, boost their brands and sell stuff? The answers—based on data from Austin, Texas-based consultancy Dachis Group—may surprise you.
With recipe websites in English and Spanish, a presence on Facebook, Twitter and YouTube, and more than 70 product lines inspiring conversations across the Internet, Kraft comes in at No. 1 on Crain’s ranking of Chicago’s most effective social-media marketers.
(Scroll down for methodology.)
1....