What can social media do for hotels as far as brand loyalty?
Well, according to a new survey from Medallia, hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t.
The study examines customer and business data from more than 4,400 hotel properties worldwide to understand and quantify the impact of social media engagement on a company’s revenue growth, customer satisfaction, and social reputation.
According to the study, there is a direct relationship between....