Guoman and Thistle hotels have launched their first loyalty programme Signature on the advice of leaders in loyalty, ICLP.
Tasked with the objectives of building stronger customer relationships and growing revenue for the hotel chain brands, ICLP has been instrumental in designing a clearly differentiated loyalty strategy. The result is a programme where added value and the customer experience are at the heart rather than financial rewards.
The programme is closely aligned to Guoman and Thistle Hotel’s customer centric service approach and the personalised experience they offer to their guests. Its launch is timed to complement an extensive refurbishment programme including their flagship hotels The Grosvenor, a five star Guoman hotel at London’s Victoria station and a £130m refurbishment programme across the Thistle estate over the past three years.
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