Rick Dery, Gulf Oil’s Senior Vice President and Chief Sales and Marketing Officer, told Loyalty 360 that the company is revamping its GulfCard program to allow its 2,500 branded stations to customize their loyalty programs.
The GulfCard Loyalty program empowers fuel retailers at Gulf locations to create their own “instant savings” discount levels for customers who use the GulfCard when they purchase gasoline.
“The GulfCard is not new,” Dery said, “but what is new is the turnkey ability for....