Guardian News & Media has selected Acxiom Corporation to build a single, global customer database.
The multi-year contract that was awarded to Acxiom will encompass all of Guardian News & Media’s (GNM) on- and offline media brands, including The Guardian and The Observer. Acxiom will create a single, global customer database, bringing together in one place customer details for each brand. Once built, Acxiom will provide strategic consulting support, campaign management and reporting on an ongoing basis....