More than 80% of global consumers are asking for more mobile interactions with banks, telcos, retailers, utilities, and other businesses according to a new study from SAP.
While the findings indicate that consumers want more commerce services through mobile phones universally, the drivers or barriers to further adoption of mobile purchasing vary within different countries and industries. Emerging markets such as South Africa, Saudi Arabia, and China show a greater pace of change, as 96% of respondents expressed a desire to use their....