Data also reveals flaws in Net Promoter Score (NPS), which overestimates brand detractors across industries – including in financial services (527%), computers/electronics (264%) and retail (222%)
ForeSee, the global leader in technology-driven customer experience analytics, today released the Word-of-Mouth IndexSM (WoMISM): Top 100 Brands Edition report – highlighting customer recommendation scores for the top 100 U.S. brands across industries.
Scores were calculated using the groundbreaking WoMI measurement, introduced....