First Data Corporation, a global leader in electronic commerce and payment processing, today announced the company has acquired Perka, provider of a smart loyalty program that was named one of the Most Innovative Companies in 2013.1 Perka became a First Data subsidiary on Oct.4, 2013, and continues to operate autonomously as an innovative entrepreneurial company led by its current management and product development team. Financial terms of the deal were not disclosed.
Perka is a mobile marketing and consumer loyalty platform....