Facebook CEO Mark Zuckerberg wants to deliver an overall great customer experience and one targeted area, in particular, is content.
“Another part of delivering great experiences is helping people connect to the content they want,” Zuckerberg said during the company’s second-quarter earnings conference call on July 29, according to Seeking Alpha. “This quarter, we’ve continued to focus on improving people’s experience in News Feed by making it easier to find more relevant and engaging content from friends and the entire community. Connecting people with more great video content is an important part. Video continues to be some of the richest and most engaging content for people and publishers, and since the start of the year, pages are also sharing more than 40% more videos. This quarter, we updated our News Feed ranking to help people see more of the videos they care about and also began testing new options for video monetization to help our partners build their businesses. We're excited about the potential for continued work here.”
Zuckerberg said the focus on video also supports Facebook’s efforts to connect more people around important public moments and events.
“From the 59 million people who generated more than 300 million interactions around the Copa America, to the 26 million people who changed their profile photos for Pride, or the more than 150 million people who were notified that their friends were safe after the Nepal earthquake, Facebook has clearly become the home for global conversations about things that people care about,” he said. “And when it comes to serving businesses on our platform, this quarter, we continued to focus on delivering more useful tools and resources to help them achieve their goals. Helping marketers to tell more visually engaging stories through video and carousel ads is an important focus, as well as supporting small businesses. There are now more than 40 million small and medium-size businesses, using pages on Facebook. So we have a big opportunity to create value for communities all over the world.”
Facebook recently surpassed 1.5 billion searches per day, and it has indexed more than two trillion posts.
“This is a huge set of unique experiences and perspectives, and by allowing people to unlock this knowledge, we have a huge opportunity to create value for the world in the coming years,” Zuckerberg said.