Expedia officials always want to provide an exemplary customer experience. To fulfill that customer experience, first, comes from driving customer engagement through compelling content.
“Traveling can be difficult, and the planning is big part of why is it so complex,” Expedia CMO David Doctorow explained to Loyalty360. “Our main goal is to provide customers with compelling content that adds value no matter what stage of planning or traveling he/she is in. We want people to think of Expedia when they are in need of travel....