Confirmit’s recently announced acquisition of CustomerStat will enable the company to provide a more comprehensive Voice of the Customer solution set for customers, according to Confirmit officials.
“One of the critical developments in the [evolution of] the Voice of the customers is the use of customer feedback,” Karine Del Moro, Confirmit marketing director told Loyalty360. “In the CRM days, companies thought they could get all of the answers from customers only by looking out. Now they are getting an outside....