DULLES, Va.—Vovici, the leading provider of enterprise feedback management solutions, today announced that Equity Trust Company, the leading provider of self-directed IRAs and 401(k)s, has selected Vovici as the in-house Voice of Customer platform.
Equity Trust Company has over 35 years of experience specializing in self-directed IRAs, 401(k)s and other retirement plans, and supports more than 126,000 customers with over $10 billion in retirement assets. The client-oriented company implemented a Voice of Customer program in 2008 to drive meaningful change in its service offering.
“We initially chose to outsource the Voice of Customer program and recognized a 46 percentage point gain in loyal customers. Customer satisfaction rates did increase but in time, we grew beyond the firm’s capabilities and needed more control at a reasonable price,” says Jamie Reed, vice president of operations at Equity Trust. “By bringing the program in-house, we now have the ability to tailor our Voice of Customer program and meet the needs of our business.”
The Equity Trust Company Voice of Customer program also includes a client networking conference where a subset of clients join company leaders in open dialog focusing on where the company can improve.
“Vovici‘s software is absolutely the most flexible, easy-to-use feedback solution on the market today. There are so many vendors in this space and the bottom line of why we chose Vovici, was the price-to-value ratio. No one came close to enabling us with instantaneous, proactive and improved service capabilities at a reasonable price like Vovici,” says Reed.
“Equity Trust Company committed to a Voice of Customer program three years ago and quickly saw how many opportunities were going unleveraged without a robust solution to support their strategy,” states Dave Capuano, Vice President of Marketing for Vovici.
About Vovici
Vovici is the leading provider of enterprise feedback management solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.