DALLAS, TX — October 13, 2009 — Epsilon Targeting, a division of Epsilon, today announced that it will provide data elements of its TargetPlus national compiled file to AccuData customers. This strategic partnership will serve small- and medium-sized businesses that will benefit from Epsilon Targeting’s unique data set and AccuData’s large national reach.
TargetPlus is a data offering which contains detailed demographics data on 250 million customers and 170 million unique households. This comprehensive data set incorporates Epsilon’s proprietary behavioral, attitudinal and event data. A primary list source for acquisitions efforts or customer file enhancements, TargetPlus includes attributes such as address, age, home type, total household income, presence of children and ethnicity as well as detailed information on intentions, interests, and preferences. TargetPlus is updated monthly, enabling marketers to react and respond in a timely manner.
According to Joshua Goff, Executive Vice President of Business Development and Marketing for AccuData, “Through our exclusive partnership with Epsilon, we’re further able to offer our clients access to rich, high quality data with more names and unique elements personally through our sales and service teams as well as online through AccuLeads.com.”
AccuData uses a full range of data resources, marketing analytics and marketing database technology to support a variety of companies, including small- and medium-sized, localized businesses.
Epsilon Targeting President Brian Rainey said, “Our goal is to bring unique data elements to the market for multichannel marketers to better target and reach their customers and prospects. This new strategic partnership accomplishes just that and allows Epsilon Targeting to extend our premier data to a new market. AccuData will provide a gateway for marketers to obtain the data resources they need for measurable results