Epsilon to Provide Broader Picture of Customers Via Data Overlay Services; Agreement Geared Toward Optimizing Multichannel Marketing Efforts
DALLAS, Sept. 23—Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed an expansion agreement with Fort Myers, FL-based Chico‘s (NYSE: CHS) to provide data overlay services. Chico‘s will rely on Epsilon Targeting, Epsilon&....