This week Koski Research announced the results of The Engagement IQ, a proprietary study that helps companies understand how positioning in the news and in social media impacts their brand’s reputation and influences their customers’ purchase journeys.
“We believe that some of the traditional business metrics such as reputation, brand & Net Promoter Score (NPS), while helpful, miss the mark in measuring how engaged companies are with the public today,” CEO Lilah Koski said in a press release. “To help companies understand how customer engagement has changed, we’ve developed the Engagement IQ, which rates key brands on social engagement metrics we believe companies have to pay attention to. We compare these brands to famous people to demonstrate how important it is to engage the public, and customers, on a social and personal level.”
The Engagement IQ uses Koski Research’s own formula, which calculates a combination of nine basic attributes and behaviors to derive a company’s index:
Likability: Based on three positive attributes: smart, hip and thoughtful and three negative attributes: arrogant, secretive and dishonest
Postability: Rates someone’s willingness to post about a company on Facebook
Lunchability: Rates someone’s willingness to have lunch with either a celebrity or a CEO
Readability: Rates someone’s willingness to read an article about a company or celebrity
Google, Coca-Cola, and Walmart earned the highest rankings in the Koski Engagement IQ and those three were mirrored, respectively, by Pope Francis, Jennifer Lawrence, and Tina Fey.
“The Engagement IQ will help our clients understand consumer impressions of their company, discover where they rank in relation to their competition and develop communication strategies that will lead to greater customer engagement,” Koski said.
Koski Research excels in creating customized research solutions that answer clients’ complex business questions. Answers to these questions spark customer engagement, result in national media coverage, and drive business growth.
Koski Research’s client list includes Fortune 1000 companies.