Emails Targeted to Current Loyalty Program Members Have Transaction Rates Almost 30 Percent Higher Than Bulk Mailings

New loyalty report from Experian Marketing Services reveals key trends for engaging high-value customers SCHAUMBURG, Ill., Feb. 14, 2011—Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced a new loyalty study that provides an in-depth look at customer loyalty behavior and trends in the marketplace. A major theme from the report is how marketers can empower their customers to become vocal advocates....