During Thursday’s Loyalty360 webinar, Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty, which was presented by Clutch, Mark Harrington, Vice President of Marketing at Clutch, told attendees that marketers trust a data-driven solution to earn customer loyalty.
“The challenge is how do they get to those answers within the data,” Harrington said.
According to an Experian Data Quality Study, 63% of marketers rate data collection as a top priority for loyalty while 87% of marketers say data is....