Doritos, part of PepsiCo’s Frito-Lay division, is taking customer experience to a whole new level for a lucky chosen few again.
The brand known for its bold chip flavors recently announced the return of its award-winning Crash the Super Bowl contest. In its second year opening the event up to participants around the world, the contest takes customer engagement to the extreme, inviting consumers to submit a 30-second homemade ad with the chance of seeing it aired for millions of viewers during the Super Bowl XLIX broadcast.
The....