Cut Prices, Cut Loyalty – Loyalty to Britain's Supermarkets Falls by Nine Per Cent

National survey investigates the state of loyalty in Britain’s retail sector today A 2,000 consumer survey from loyalty specialist The Logic Group and global market research company Ipsos MORI, has revealed that second only to banks and building societies (71 per cent), consumers demonstrate the highest levels of loyalty to supermarkets, where 63 per cent of respondents felt that they are loyal to one supermarket. The survey also demonstrated that loyalty programme adoption still remains relatively low in sectors outside of retail....