The “consumerization” movement is shifting the sales process out of the control of the seller as enterprise buyers begin to mimic consumer shopping behaviors, according to new research from global business technology solutions and managed services provider Avanade.
Due to this shift, the research shows that the value of the customer experience is now more important than price to business and IT decision-makers. What’s more, business decision-makers are willing to pay 30% more for improved customer experiences.
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