For any retailer, customer engagement and generating store traffic are two crucial strategic components that can often lead to brand loyalty.
As a leading designer of women’s handbags and accessories, luggage and travel items, eyewear, stationery, and gifts, Vera Bradley officials are finding these two components to be a bit challenging.
“During the third quarter, verabradley.com performed solid, but our store sales continue to be challenging,” Vera Bradley CEO Robert Wallstrom said during the company’s Dec. 10....