Customer Behavior Management at the Core of Loyalty Program Success

For Cindy Faust, VP of Product Management, Aimia, behavior management is at the core of loyalty program success. During Thursday’s Loyalty 360 webinar titled, “Rewarding Interactions,” Faust told attendees that the majority of loyalty programs reward based on total spend, and not on interactions. “Interacting socially is based on trust,” Faust said. “Connecting dots socially is changing loyalty.” Loyalty programs that reward customers for behaviors and attitude can build deep customer advocacy....