Joe Megibow, SVP & GM, Omni-channel, ecommerce, American Eagle Outfitters, has been in his new position less than a year, but he realizes the critical mission ahead: Eliminate channel conflict and create a single view of the customer to support marketing efforts and offers.
During his session, “Creating a Customer-Centric Omni-Channel Experience,” on Tuesday during the Forrester Research Forum for Customer Experience Professionals East 2013 at the New York Marriott Marquis, Megibow told attendees he was given a list of....