Innovative programs to enhance customer loyalty
ATLANTA—Citi Retail Partner Cards announced today it has entered into an agreement with rDialogue, a leading customer loyalty and relationship marketing firm, to provide customized end-to-end loyalty solutions to its retail partners. Citi, a leading provider of private label consumer and commercial credit products and services, currently supports many of the largest, most successful rewards programs in the U.S.
“In today’s environment, rewards and loyalty programs need to be as distinctive as our Partners’ brands,” said Leslie McNamara, Executive Vice President, Chief Marketing Officer, Citi Retail Partner Cards. ”Pairing Citi’s industry-leading strength with the expertise of rDialogue will allow us to enhance the way our Partners differentiate themselves to customers. Unique, differentiated engagement is the key to building customer loyalty. And loyalty is the competitive edge for our Partners.”
“In a ‘sea of sameness’ with respect to loyalty initiatives, there is a huge opportunity to create more distinction in terms of brand, customer experience and value proposition,” said Phillip S. Rubin, CEO and president of rDialogue. “We are committed to helping Citi create best-in-class offerings that enhance the way its retail partners connect with customers– our programs will be far from a one size fits all approach to loyalty programs.”
Citi will offer the full suite of enhanced loyalty and consulting services as a core component of the comprehensive industry leading programs and services it offers every Partner. Services will extend beyond the traditional view of customer rewards to include a full range of loyalty consulting services, such as integrated branding and custom-designed solutions and comprehensive programs that drive sales and loyalty with and beyond private label card use.
About Retail Partner Cards:
Retail Partner Cards, part of Citi Holdings, provides consumer and commercial credit products and services, including private label credit cards, for national and regional retailers across the U.S. The business services more than 40 million customers and consists of managed assets of approximately $50 billion. Marquee partners include The Home Depot, Shell, Macy’s, Sears, and ExxonMobil.
About Citi:
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.
About rDialoge:
rDialogue, which stands for “Relevant Dialogue,” is a leading customer loyalty and relationship marketing firm focused on creating and sustaining more profitable relationships between strong brands and their customers. The company takes a completely solution- and technology-neutral approach to both developing and implementing strategies, resulting in organic growth for its clients. rDialogue recognizes that companies should have a loyalty marketing approach uniquely tailored to their specific brand, business and operating models. In business since 2006 and based in Atlanta, Ga., the company has clients across the U.S. in industries ranging from travel, retail, restaurants and hospitality to telecommunications, pharmaceuticals and healthcare. For more information visit www.rDialogue.com.