A customer-centric approach is the key for future success at women’s retailer Christopher & Banks. Placing the customer first is at the core of the company’s customer engagement and customer loyalty efforts.
Despite an 11% sales decline in the first quarter, Christopher & Banks CEO LuAnn Via said during Tuesday’s earnings conference call that the company continues to make progress on its strategic initiatives.
“We are on track with our Customer First project, upgrading our CRM, POS, order management, and....