As part of its strategic priority to create a relevant new school customer experience, Chili’s announced it will launch a new loyalty program−My Chili’s Rewards−during the company’s fourth quarter.
Wyman Roberts, CEO and President of Brinker International (Chili’s parent company), discusses the new loyalty program during the company’s April 21 third-quarter earnings conference call.
“We are introducing our loyalty program called My Chili’s Rewards,” Roberts said, according to....