We live in an age of the digital customer experience, which holds the promise of engaging consumers anywhere, anytime. This is a goal for brands today, and if the customer experience is relevant and meaningful enough, most people are willing to offer their loyalty in exchange for valuable interactions.
For sports fans, this type of ubiquitous engagement can be particularly enticing. Legions of loyal fans are often excited to stay connected to their favorite teams, and new forms of technology are now making this possible.
This is the....