Real estate company Century 21 launched a mobile gaming campaign on April 12 to promote its mobile app. The company worked with digital agency Appssavvy on the initiative, which is a part of game developer Ngmoco’s We City mobile game.
The campaign incentivizes players to interact with the Century 21 brand for in-game virtual currency. Consumers who play the city-building simulation game can receive in-game currency for including any of three Century 21-branded buildings in their virtual city.
The company is also rewarding....