ST. PAUL, Minn.—The loyalty partnership between CHS Inc. and outdoor specialty retailer Cabela’s Inc. has succeeded in building business for Cenex-branded marketers. Cabela’s CLUB Visa transactions at Cenex locations have increased by 80 percent in the program’s first two years, resulting in $152.8 million in new sales for the marketers.
“The program has been a big success,” said Gary Braaten, CHS’ director of refined fuels marketing and retail development. “It’s been a....