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White Paper shows how to create content that engages customers and keeps them coming back. Customer Communications Group , (CCG) the full-service loyalty and marketing agency, has published a free white paper -- Creating Your Content Marketing Plan -- that gives marketers step-by-step advice on how to create content marketing that builds both customer relationships and ROI. “Content marketing is hotter than ever, and for good reason — robust content can help businesses prove industry expertise, reach....

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