That the digital age has done wonders for customers and merchants alike is self-evident, but its benefits to the latter are often fleeting with customers continually trying out new products and services as well as buying the same from different vendors.
The UK's Marketing Week notes that a recent report from consulting firm Accenture shows that "companies are losing loyal customers at an alarming rate because of poor customer service and rewards.
Accenture's survey pointed to many customers noting "that companies could have....