Len Shneyder, Marketing Manager, OtherLevels believes a retailer’s proper use of mobile apps can significantly increase a customer’s lifetime value, according to his report titled, “‘To’ Device & ‘On’ Device Messaging: Mobile’s One—Two Punch.”
“Mobile devices are an indispensable component of our daily lives” Shneyder said in the report. “By some accounts, they may be the ‘remote controls’ of our lives, making it possible for us to communicate....