LAS VEGAS, May 2, 2011—Caesars Entertainment Corporation announced today the launch of Total Rewards Meetings & Events, the gaming industry’s first ever reward and loyalty program targeted specifically to meeting and event clients.
Total Rewards Meetings & Events will allow meeting and event customers to earn Reward Credits for the business they bring to Caesars Entertainment properties across North America.
“We are excited to be the first company to offer a fully integrated gaming and meeting rewards program....